Welcome to Hive of Madison! We are a new outdoor and lifestyle apparel boutique on Monroe Street. Come in to see our latest spring selection of men’s and women’s apparel and accessories from Toad&Co. Smartwool, Lolë, Arc’teryx, Prana, Patagonia, Pistil, Nau, Krimson Klover, Dish, DU/ER, Kavu, and more.  

Some new additions include Tasc and Icebreaker apparel for both men & women, and sandals from Olukai and Chaco.